The logo is a play on the word Bright, where the bright light shines on the B of Bright, creating another B as a shadow for Benelux. BB - Bright Benelux. It’s a sans-serif font to reflect simplicity and is not distracting.
As a distributor in the healthcare industry it’s important to look professional with a touch of health. Resulting in a mixture of dark grey/white to create a fixed feeling and a somewhat steel blue colour for professional health.