Marketing & Insights Event
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About the project
MIE is the largest Marketing & Insights Event in the Netherlands. I designed the logo, brochure and banners for the event in 2013 in the Media Plaza Utrecht.
The MIE is the event where the latest in the fields of marketing, insights, research, bigdata, customer journey and social & digital marketing are presented.
The character in the logo comes from an already existing character which they used for certain visuals in the past. I decided to make it part of their logo as a marketing strategy.
The colours were preexisting and not my imput.
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